Group Classes: The Sweet Spot
I’ve spent a lot of time over the last 15 years developing my own business(es). I’ve coached a lot of other yoga teachers and studio owners on how they can develop their businesses too. My tips usually include things like diversify your revenue streams and solidify your vision as a teacher. I have always keep these tips in my head over the years as I’ve allowed my own business(es) to evolve.
Strangely, I feel as though I’ve come to a place where I’m ready to let a lot of that work go.
About a decade ago I started running my own workshops, online classes, trainings, retreats, and on-demand content for a number of reasons. Probably at the top of that list was my need for control. I have a pretty severe scarcity mentality. Teaching a dozen or more group yoga classes for my employer always left me feeling unsatisfied and, frankly, nervous. At any point I could have classes taken away by the studio manager and then I’d be scrambling to fill my schedule and make up for the lost income. By providing my own offerings I gained control over my income and how I was teaching. When I reduced my constant reliance on teaching lots of group classes, I experienced a new sense of creativity and freedom. Plus, I put my heart and soul into a lot of work that made me feel proud.
In the last few months something has seemed to shift. Perhaps the shift has been in the works for much longer and I’m just now allowing it to surface. I find myself really enjoying the group classes that I teach. I show up. I connect with students. I teach my classes. Then I leave. I go home and continue with my day.
There’s no frantic dash to get out my next newsletter. No pressure to sell my latest online series. There’s zero anxiety about posting something on social media. I just show up, do my job to the best of my ability, and then move on my with my life.
(I cannot express how freeing it felt to type that last sentence.)
I love being a small business owner, and it’s a really hard endeavor. Selling things to folks is exhausting and, when the things don’t get sold, it’s difficult to not take it personally. Although I am fully aware that things like finances, scheduling, and life circumstances play a huge role in how people choose to spend their money and time, I’ve always struggled with feeling like I had to do more and be better in order for people to consume what I was offering. It’s exhausting to live with that mentality.
As I inch into my late-30’s, I’m finding that group classes are currently my sweet spot. I am very lucky to teach at a studio that pays me well for group classes. It is incredibly rare for a teacher to make a decent income with a schedule full of group classes and I’m at a place where I’m eager to simmer in the hard work that got me to that point.
And perhaps what I appreciate the most about the group classes I teach, I can be relatively anonymous. It’s easier for my identity to be something beyond my job and the business I’m trying to run. All of my group classes are for a company with many locations and a lot of classes happening at all hours of the day. Students can show up for a class based on convenience. I don’t have to be the most popular teacher. I don’t have to be known as the teacher with the best music (that will never be me) or the teacher who gives an inspiring sermon at the beginning of class (that will also never be me). Erin J is simply listed on the schedule and students can choose to show up or not and their decision has no impact on my ego or paycheck.
It’s weird to put all of this out there in this blog post and have zero sense of sadness. When I started typing the first words I kind of thought I would. I think I’m just really proud of the work I’ve put into my career as a teacher. I know I’m not going to stop teaching. I know I’ll probably host another workshop or special class in the near future. It’s not like it’s all going away. It’s more like I’m pulling off the gas pedal a bit. I’m allowing myself to slow down and find a better work/life balance so that I can continue in this career for decades to come and reclaim my personal identity.